Caribbean Tourism Buzz: Puerto Rico and Jamaica are leading the region’s “official destination” social media race, according to a Breaking Travel News analysis of World Social Media Directory data. Digital Scale Gap: The study points to big destination appeal across the Caribbean, but uneven online reach—Discover Puerto Rico leads with 1,878,155 followers, narrowly ahead of VisitJamaica at 1,772,408. Next Growth Lever: The report suggests the next jump may depend less on tourism board channels and more on Caribbean creators, cultural voices, diaspora storytellers, and global livestreamers who can turn island identity into worldwide attention. What’s Next: The next tier includes GoDominicanRepublic (890,833), Travel Bahamas (822,572), and the Aruba Tourism Authority (750,381), setting up a close contest for who can convert attention into visits.